Profile Page

GfK makes research matter. In a digitized world, we are the trusted source of relevant market and consumer information that empowers our clients to make smarter decisions. As thought leaders in our industry, we have a deep understanding of consumer experiences and choices.

We are more than 13,000 passionate experts with long-standing data science experience and German heritage. We deliver globally with vital insights into local markets in 100 countries.

We turn research into business opportunities. Through innovative systems and partnerships, we integrate on- and offline data to support Growth from Knowledge. Our goal is simple: enable our clients to create winning strategies to enrich consumers’ lives.

Understanding your challenges

  • Developing strategic opportunities: Discover trends and interpret data to make better business decisions. Develop strategic growth opportunities.
  • Creating experiences: Design and test new experiences along the customer journey and forecast potential prior to launch.
  • Optimizing in-market experiences: Track current in-market performance pre- or post-launch or even mid-flight to optimize your marketing spend immediately.
  • Growing relationships: Increase loyalty with decision events, building strong, durable relationships with your customers and stakeholders.

Research we provide

Industries we serve

Our industry focus provides GfK market researchers with a thorough understanding of industry-specific business issues and questions to address.

Trusted for quality

We stand for the highest standards in terms of quality, privacy, integrity and compliance.

  • For our clients: We offer valuable and reliable insights.
  • For our research participants: We protect their information.
  • For our employees: We are fair, honest and respectful.
  • For our shareholders: We manage investments responsibly.

Visit our website or contact us via

Follow us:

About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

GfK. Growth from Knowledge

© GfK 2016

Videos anschauen